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The more input I get from the customer, the better their results are going to be. And we start off first with a customer profile Worksheet a buyer's persona because you have to figure out who your customer is before you can even find out where they are or where to put your marketing budget towards.

We are a group but we became a family and it is one of the most supportive organizations. I know a lot of people join with the same type of goal to enhance their communication skills and we support each other every step of the way.

Of course, everyone talks about cost. And so they want to try and see if they can get the same benefits at lower or less expensive costs or better benefits at the same costs. Sometimes we can do it, sometimes we can't. But the one thing that we always try and do is provide them with innovation and different ideas that perhaps they've not heard of before.

The way I differentiate myself is everybody has their own personality. I have patients, I have compassion, and I have consistency. I love to help a person throughout the process of real estate, you don't just sign a contract, and then go straight to closing. It's all a process.

We take a very holistic approach with our clients. And that holistic approach starts off with a client sharing with us what is their vision? We try to take that vision or that way the person sees their finances, and then we actually try to put actual measurements to it. So we try to get more specific, make it measurable, put a timetable to it, and make sure the goals and objectives are realistic.

A formal business plan is a symptom if you know you don't have one, and you want to get one you don't want to try to figure out how to do it yourself. That's when you call us. And then we generally can help you through everything else.

Carol Benson helps business owners and leaders transform “work is hard” attitudes to become better versions of themselves by unlocking joy and thriving capacities to create more time, energy, revenue, purpose alignment to have ease in work and life.

Namrata Yocom-Jan has worked in the senior care industry for 14 years. She started her career in Corporate America, with General Electric. Daniel Jan is VP of Operations at Seniors Helping Seniors®.