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The whole language approach is that children learn to read naturally and that they can read by just memorizing whole words. But the latest neuroscience research has stated that that's a flawed premise. So in order to provide this literacy, I believed that we were also providing a quality of life for children. So that was my passion.

When you have a big bank functionally they function a lot the same, you have your transactions, but on the back end is the difference. You know, we really try to help our customers and go out of our way and know their business almost as well as they do so that we can help provide them guidance and support and do whatever they need to do to grow their business.

So the beauty of having that double expertise is being able to really customize an engagement to solve the client's specific problems. And I think that that's really important for everyone, whether or not you do both PR and marketing, or one or the other, or something else is that not to get so caught up in the label and the job description, but to really listen to the problem that your client is trying to solve and propose a solution that uniquely matches what their goals are and what their specific challenges are.

So your website cannot be like just like a document a static document, it has to have artificial intelligence to it. And it's important to have a website, sometimes people are like, Well, I have a Facebook page, I have an Instagram account. If you're on the naughty list, Facebook will lock you out. And it's not really something when you own your website.

The more input I get from the customer, the better their results are going to be. And we start off first with a customer profile Worksheet a buyer's persona because you have to figure out who your customer is before you can even find out where they are or where to put your marketing budget towards.

We are a group but we became a family and it is one of the most supportive organizations. I know a lot of people join with the same type of goal to enhance their communication skills and we support each other every step of the way.

Carol Benson helps business owners and leaders transform “work is hard” attitudes to become better versions of themselves by unlocking joy and thriving capacities to create more time, energy, revenue, purpose alignment to have ease in work and life.

Namrata Yocom-Jan has worked in the senior care industry for 14 years. She started her career in Corporate America, with General Electric. Daniel Jan is VP of Operations at Seniors Helping Seniors®.