Improving reading skills by utilizing a research-based direct instruction program - Child Focused Consulting
The whole language approach is that children learn to read naturally and that they can read by just memorizing whole words. But the latest neuroscience research has stated that that's a flawed premise. So in order to provide this literacy, I believed that we were also providing a quality of life for children. So that was my passion.
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We stress building a partnership with our clients - Bank Michigan
When you have a big bank functionally they function a lot the same, you have your transactions, but on the back end is the difference. You know, we really try to help our customers and go out of our way and know their business almost as well as they do so that we can help provide them guidance and support and do whatever they need to do to grow their business.
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Driving the visibility of the brand and getting it in front of their customers - Words for Hire
So the beauty of having that double expertise is being able to really customize an engagement to solve the client's specific problems. And I think that that's really important for everyone, whether or not you do both PR and marketing, or one or the other, or something else is that not to get so caught up in the label and the job description, but to really listen to the problem that your client is trying to solve and propose a solution that uniquely matches what their goals are and what their specific challenges are.
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